Thursday, October 7, 2010

Food Ad


This advertisement could mean two different things but I am only focusing on one. Because of the fact that it is written in some other language I don't understand, I don't know what message the ad is actually trying to get across. However, I am analyzing to the best of my ability and think that it means either that the beef used for McDonalds has a lot of steroids in it and we should stay away from eating that meat. The steroids would explain why this bull is so buff and is lifting weights. The meat that is used at McDonalds may have more chemicals and things in it then we know of. It's not top of the line meat and that is possibly what this ad is trying to get across. That we should not eat this meat and stay away from McDonalds. Steroids and any other chemicals that they give animals is probably not the best thing for us to eat and that is what this ad is trying to show. Another thing is that he is in an open field with some wild flowers growing in the background and blue skies with just a few clouds which shows a sense of bliss and serentiy. He also has a flower in his mouth, which shows that he is a nice bull and not a mean one showing that the bull is kind and not aggressive. Which would also go support the idea that we shouldn't be eating this bull. It's a sweet bull, in the open field, free and not locked up in some cage. So it shows a sense of freedom in the background that the bull should be enjoying instead of being killed for us to eat. It shows how the bull should be treated being in an open space. I think that this is an ad trying to stray people away from eating McDonalds.

My comment:
http://nprimer.blogspot.com/2010/10/blog-2-seductive-advertisement.html?showComment=1286491805075#c5288940130971431272

2 comments:

  1. I can see where you got the straying away from McDonalds idea from this add, but I think that the open fields and the cow working out means that the beef at McDonalds has healthy grown cattle, it’s like they’re saying that their beef is the best. I’m pretty sure that the McDonalds logo at the top left means that this ad is actually endorsed by McDonalds.

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  2. Good job on the analysis, but I believe that this ad is trying to tell viewers that the beef used in McDonald's hamburgers is of the utmost quality. The bull shown in the picture is strong (demonstrated by curling the dumbbell), healthy, and has a sweet personality (represented by the flower in the bull's mouth).

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